Recently, Spark Boutik had the chance to sit down with a leading thinker on social ROI to ask him about the industry. He spoon fed us some awesome information we just had to share. Below is our interview with Clay Hebert.
1. Please tell me a bit about your background. How did you get into social media and, specifically, into understanding social media ROI?
Back in 2003, I was working for Accenture, flying around the country working on large-scale consulting projects. During a layover in O'Hare, I needed a book to read for the second leg of my flight and saw this strange looking purple book in the airport bookstore. It was Purple Cow by Seth Godin. It was the first business book that really spoke to me. When I got home, I immediately subscribed to Seth's blog, and ordered everything he'd ever written and devoured it.
Soon after that, I read The Cluetrain Manifesto and Naked Conversations. I knew that the changes these books spoke of were imminent, but I didn't know how they would end up impacting my life.
In 2007, I dabbled with blogging and in early 2008, I discovered Twitter. Later that year, I read Tribes and then got a chance to move to New York to participate in Seth Godin's Alt-MBA program. While the program didn't focus on social media specifically, it was a lens through which I looked at many of the concepts and ideas.
After the program, I founded Tribes Win, a marketing and innovation agency based in New York City. We help brands lead their tribes using the social web.