Did you know that e-mail marketing is more popular than ever before? 72% of all companies rate their e-mail marketing’s ROI as "excellent" or "good". To top it all off, e-mail marketing has been around for decades. What does all of this mean for you? That e-mail marketing is a tried and true form of digital marketing that you should be using.
Chances are you’ve already started exploring e-mail marketing. As you might have discovered already, e-mail marketing is a difficult art to master. Here are seven common reasons e-mail marketing campaigns don’t work for companies.
1. Bad Subject
Think of your subject line as a headline. It should be short, specific and compelling. We rely on e-mail for countless things, which means we get a whole heck of a lot of e-mails every day. If your subject doesn’t pop and demand attention, you’ll go straight to the trash. Try using numbers, the person’s name, buzz words or phrases that demonstrate urgency.
2. Too Long
No one is going to read a three page e-mail unless they absolutely have to – no matter how interesting it is. Keep your e-mails short and sweet. Get to the point and don’t waste words. Use short (2-3 sentences) paragraphs and different fonts (tastefully) to keep things interesting.