Social Marketing

08 Jun How Engagement Can Turn Your Mediocre Brand into a Kick-ass Brand

[caption id="attachment_450" align="alignright" width="300" caption="Image via"][/caption] When I first heard about the Pepsi Refresh Project, I was blown away. The entire project is fun, social and innovative. Pepsi even scores corporate responsibility points for giving back to the community through donations. With three separate Facebook pages for Pepsi Max, Diet Pepsi and Pepsi, nearly 70,000 Twitter followers, and an entire website dedicated to voting and discussion, Pepsi has defined the meaning of a kick-ass brand. Though they have large budgets it doesn't mean you can't do it too. So, without thousands of dollars, how can your brand kick-ass like Pepsi? Companies are turning to social marketing and engagement to convert their mediocre brands into kick-ass brands. Are these brands the best at operations? Not necessarily. Do they have more resources? Not exactly. Do they have fewer costs? They sure don't. These brands aren't industry leaders or the absolute best at something specific. But their personality, creativity and engagement have set them ahead of the rest to position them as a kick-ass brand. Here are five ways to take your brand from mediocre to kick-ass status.

1. Be Real

Lately, many people have been throwing around the word "authentic". It's really just a fancy way of saying that you need to be real and genuine when it comes to engagement. It means throwing out the corporate language you've been used to. Conversations on social media platforms should never feel forced or fake. That's why it is important to have someone with a real passion for your industry and product managing your branded accounts.
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07 Jun Ideas for a Social Media Resume

The construction of a resume is more of an art than a science. To build a great resume, you must partake in a difficult balancing act. On the one hand, you really want your resume to stand out amongst the hundreds of others. On the other hand, the manner in which it stands out must be: clever without being pretentious, cool without seeming insincere, and interesting without appearing desperate. On top of all that, the applicant must go about this process knowing that what appears unique and interesting to one employer, will come off as strange and gimmicky to another. The truth of the matter is that there is no such thing as a perfect resume, but there are most certainly bad resumes. Bad resumes are those that are poorly written, poorly arranged, and just plain boring. While there are plenty of websites and books that can show you how to format your resume correctly, there are far fewer that can tell you how to give your resume some personality. The first rule of resume creation is to know your audience. Today's job market is more complex then before. With many more emerging jobs in technology and web-based businesses, expectations for the traditional resume is dead. Careers at Facebook, Twitter, MySpace, and similar companies, for example, are some of the most sought-after. Decision makers  for these companies clearly articulate that they look for bright, creative, industrious individuals. For someone that is trying to acquire one of those coveted social media jobs, this means, "Anything except a boring resume, please!" So how might an individual make their resume standout to someone at Facebook, Zynga, or Google? First and foremost, your resume is a list of things that prove you have an appropriate amount of skill for the position you are seeking. You must list your education, your previous jobs, and your relevant skills. Essentially, anything that will prove to the reader that you would be great for the position. But don't stop there. You must turn your resume into an example of your impressive skillset to really excite employers. Here are a few examples to get you started:

1. YouTube Channel

Imagine a resume that, at first glance, appears to be a screenshot of a YouTube channel. Upon closer examination, however, the reviewer discovers that your picture is in the video box, your personal information is in the sidebar, and all of your work and education information is displayed as video comments. Awesome!  Try it out.

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