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Demographic targeting has long been a major part of pay-per-click (PPC) marketing. Google AdWords has provided demographic targeting tools for years. From age to gender, ad platforms have made providing the opportunity to target specific audiences a priority.
Facebook Ads introduced an even more extensive demographic targeting process. Unlike Google AdWords, Facebook has access to the specifics, which makes targeting quick and simple. So, why is targeting so important
First, it's always important to know your audience. Second, targeting means less wasted time and money. Why pay for clicks from people you know aren't in your target audience? It's clear that demographic targeting is both common with, and effective for, PPC marketers.
Unfortunately, targeting specific demographics in other areas of Internet Marketing is less than common. The fact is that demographic targeting can be used effectively for all forms of Internet Marketing, especially social marketing. Choosing the right people to spend time building relationships with is vital to social marketing success.
To get you started with demographic targeting, here are three groups that are big this year. You'll also find out how you can use social marketing to target and connect with each audience.
1. Mommy Bloggers
This is definitely not a surprising demographic to mention. Mommy bloggers have been a growing demographic for quite a while now. This group is comprised of mothers who are looking to earn a supplementary income online through blogging.
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Connecting with mommy bloggers is easy if you know where to look. Of course, you should be searching for, and commenting on, their actual blogs. Most of them self-identify as mommy bloggers, so a quick Google search will go a long way. What's great is that mommy bloggers are social media savvy, so they will most likely be connected on Twitter and Facebook as well. For real-time conversation, Twitter is your best bet.
Some mommy bloggers we like:
Pretty Pink Momma
Shop With Me Mama
2. Young Professionals
Did you know that 50% of the world's population is under 30? That makes young professionals a great demographic to target. Marriages are occurring later in life while young adults focus on their careers. This means both young men and young women have purchasing power.