31 May 5 Tools to Track Your Social Media Success
Social media tools allow you to actively communicate with current and potential consumers. Shifting your focus from talking at people to talking to them through social media is a huge step. In fact, it is a step that can take your company to a whole new level.
The difference between communicating with consumers and communicating to consumers is important. To communicate with consumers is to speak and to listen. To communicate to consumers is to merely speak. Social media allows you to amplify all of your communications and quickly develop relationships with consumers. The big question many social media marketers must face, then, is: how do you know when it’s working?
Knowing when your social media efforts are successful is imperative. Spark Boutik teaches clients that managing, monitoring, and measuring results is vital to success and recreating that success. Unfortunately, it is difficult to personally measure 140 characters, a like, a fan or a follow! That is why social media marketers rely on analytic and measurement tools.
Here are five tools that can help you track and measure your social media success!
Klout, as its name suggests, is a well known tool that measures the influence your company has on the Internet. This tool will gather variables from your Twitter and Facebook accounts to measure a few values: true reach, amplification probability, and network score. Your company will also receive an overall score on a scale of 1 to 100. The higher your company’s overall score, the stronger its online influence.
Klout is a good choice for companies with a primary focus on Twitter and Facebook. Companies can find out who is talking about them and who their most influential consumers are. From there, an effective social media strategy can mean maximizing online influence.
Knowing who is talking about your company can be a strong advantage in social media. Knowing who is interested in your company, for better or worse, can tell you a lot about the success of your social media campaigns. It can also help you connect with those who are already interested in what you are promoting.
“It’s easiest to convince Athenians among Athenians.”
Social Mention allows you to search social media for specific terms in real-time. You can also opt to have daily e-mail alerts sent to you, like Google Alerts. Social Mention gives you analytics on the term’s strength, sentiment, reach, passion, top users, top hashtags and more. It works well for those working with social media on a larger scale, one that goes between Twitter and Facebook.
3. Lithium Social Media Monitoring (Scout Labs)
Lithium knows how important it is to listen to what consumers are saying about your company. That is why it allows you to perform searches in real-time, track any buzz, monitor sentiment and enable e-mail alerts. Lithium also makes it easy to act on the information provided. It makes sharing information between departments, creating PDF reports and creating assignments simple.
Lithium is ideal for larger companies with multiple departments or a sizable team. It manages almost all forms of social media: Facebook, Twitter, YouTube, Flickr, forums, blogs, etc. It makes listening, strategizing and communicating back to consumers stress-free.
There is a lot to learn from 140 characters. TwitSprout allows you to measure and analyze your followers, growth rate, follower ratio, listed ratio, historical data, follower activity and more. It goes beyond the surface measurements and statistics of many more general social media analysis tools.
Many companies jumped on the proverbial Twitter bandwagon before any other form of social media and still prefer it today. Those with a focus on Twitter will love the in-depth measurements TwitSprout provides. If you are looking for a tool that is focused and exhaustive versus a tool that is widespread and general, this is the tool for you.
This app offers specific functions for specific needs. With a few different options to chose from, EvoApp has your social media intelligence covered. There is the Evo CX for customer service, the Evo SX for sales intelligence, the Evo MX for marketing intelligence and the EVO EX for social BI for SMB. Evo EX is perfect for monitoring social media mentions, tracking trends, monitoring real-time sentiment and analyzing buzz.
Evo EX allows you to search social media for up to 15 keywords and then aggregate your brand’s social mentions. The application means you can accurately measure how your customers, and potential customers, really feel about your product.
Bonus: You can try EvoApp at a discount by using this exclusive discount code ‘SPARK‘. Click here!
Which of these social media analysis tools have you tried? Have you found other useful tools online? How has tracking and measuring your social media success improved your campaigns?