Brand Awareness

14 Oct Do You Have the Negative Reviews Blues? Turn Negative into a Positive

Reviews at the new word-of-mouth for businesses when it comes to potential clients or customers choosing them for their business. Zendesk reports that 88 percent of online customers are influenced by reviews online. That is a huge percentage which means online reviews are something your business...

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01 Jun The Importance of Tracking Customer Feedback on Social Media

If you’re serious about building your brand and developing your online communities, tracking your social media performance is absolutely crucial. Unfortunately, however, many brands, and particularly those serving the B2B market, are not paying enough attention to the insights and feedback customers provide about their...

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