Brand Awareness

Advertising online, especially through social networks, is a rapidly growing field of marketing that is catching up to traditional advertising vehicles. Even perennial favorites like newspapers and television are quickly losing ground to the Internet. As exhilarating as the new medium may seem, its elements can be drastically different. From demographics and planning to initial investments and maintenance fees, advertising online changes the way companies promote products. In the end, the biggest question about social advertising is this: is it really worth the return on investment? The Internet is a vast and ever-changing media landscape, boasting nearly 2 billion daily users worldwide. It can seem daunting to get a message across in all of the chaotic din. There are Internet giants, however, that can make sure you are heard. Whether it's Google's 620 million average daily visitors and 7.2 billion daily page views, Facebook's 500 million active users, or Twitter's growing population of over 100 million users, the Internet's enormous population flocks to specific sites. Not surprisingly, each one of these sites offers a way to advertise. In 2011, marketers in the U.S. are projected to spend $3.08 billion on advertising through social media sites, an increase of 55% from 2010. Worldwide, the growth of investments in social media advertising is projected to reach 71.6%. Even as early as 2009, 83 of the top 100 advertising giants in the U.S. were using Facebook to promote brands, a statistic that is certainly larger today. Simply put, social marketing is nothing to scoff at. It's not only trendy, it's downright vital to have a social media strategy in your marketing plan. Unlike traditional forms of advertisement where you produce an ad, buy placement, and simply hope for the best, social media sites offer something much more tangible. You don't rent a space, you buy direct customer interaction. Most sites operate based on cost per click (CPC) or cost per thousand views (CPM), which means you pay to receive a defined number of clicks or views. In other words, it doesn’t matter how much time it takes to receive the clicks or impressions. This system is certainly nothing like the gamble of deciding which TV slots are the best or what magazine appeals to your demographic the most!

Did you know that e-mail marketing is more popular than ever before? 72% of all companies rate their e-mail marketing’s ROI as "excellent" or "good". To top it all off, e-mail marketing has been around for decades. What does all of this mean for you? That e-mail marketing is a tried and true form of digital marketing that you should be using. Chances are you’ve already started exploring e-mail marketing. As you might have discovered already, e-mail marketing is a difficult art to master. Here are seven common reasons e-mail marketing campaigns don’t work for companies.

1. Bad Subject

Think of your subject line as a headline. It should be short, specific and compelling. We rely on e-mail for countless things, which means we get a whole heck of a lot of e-mails every day. If your subject doesn’t pop and demand attention, you’ll go straight to the trash. Try using numbers, the person’s name, buzz words or phrases that demonstrate urgency.

2. Too Long

No one is going to read a three page e-mail unless they absolutely have to – no matter how interesting it is. Keep your e-mails short and sweet. Get to the point and don’t waste words. Use short (2-3 sentences) paragraphs and different fonts (tastefully) to keep things interesting.