The recent Google Adwords update will change the way your business optimizes campaigns. Tracking and analyzing conversions is an essential process for growing any business, but what about tracking view-through conversions (VTCs)? Although it may seem like a technical term that isn’t relevant to your small...
This post was contributed by Joe Linford, who writes for the social shopping site Broadband Genie. Brands give a lot of attention to social media, and really, why shouldn’t they? Social networks like Facebook, Twitter, Google+, and Pinterest have enabled brands to connect with their target...
The role of a community manager is to build and develop the brand’s own online communities, as well as communities of interest and communities that impact the organization. A community manager is an essential role for brands that want to take charge of their social...
While working with clients, we get quite a few common questions about what social marketing is, how it works and how brands can benefit from it. Instead of keeping these answers to ourselves, we’re going to share them with you right now. If you’ve been...