Creative Strategy

29 Jun What Can We Learn from the Most Popular Course at Stanford’s Business School?

Today, while scrolling through Twitter, I came across an article discussing the dynamics of what is touted as the most popular class at Stanford University's Graduate School of Business (GSB). The part which may surprise you, is that the curriculum for this class is centred around communication...

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29 Mar Don’t Panic: Here Is What the Instagram Algorithm Change Means for your Business

It feels like it was only a month ago that we addressed the social-media uproar following the announcement that Twitter would be transitioning into an opt-in feature which organized a user's timeline based on what posts should interest them the most. Fast forward to the end of...

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Twitter-sphere: #RIPTwitter or Tweets for Success? | Spark Boutik Inc.

11 Feb Changes in the Twitter-sphere: #RIPTwitter or a Tool for Success?

Twitter sent some waves throughout the social media world today when they revealed a new opt-in feature that will prioritize tweets on your timeline according to what you care about and who you interact with most. Early rumblings of this news actually ignited an uproar of sorts...

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06 Feb Building a Community of Customers: Why Your Content Matters

As we direct our professional efforts towards the predicted success of a new year, there are countless digital marketing tips for us all to keep in mind in order to maximize the digital and social success of our endeavors. This is especially true in the...

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