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While there is a certain amount of personal gratification in becoming influential in the social networking realm, there can be a few extra perks involved. How does a free flight sound? Virgin America is among the first brands to recognize that there is more than a little mutual benefit in rewarding those social network users who have climbed the ladder of influence. In fact, they have geared several contests towards those top users in their latest social media strategy. Announced in mid-2010, Virgin America offered a free flight to top Twitter influencers in Toronto and San Francisco, based upon their Klout ratings. While the winning users were not strictly required to tweet about their flight or the free wireless access onboard, it was still modeled as a company promotion of their new daily flight plan from LAX and SFO to Toronto. The giveaway was a herald to Virgin America's launch in Toronto, and they likened the contest to receiving a sample while shopping at the grocery store. While it may seem counterintuitive to offer such opulent rewards and require so little of entrants, it's not as strange as it sounds. In social media theory, it's less about marketing and a lot more about customer engagement. It can sound forced to require a promotional tweet from the winner, something that might have negative repercussions on the brand. On the other hand, to simply bank on their excitement in winning the contest all but guarantees more than a few mentions of the brand to their followers.
02 August, 2011 /

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31 July, 2011 /

Spark Boutik had the honor of chatting with the amazing folks over at Storenvy about why they started the business and how they use social media to get ahead. Below is our discussion with the lovely Janette Crawford, co-founder of Storenvy. She touched on some interesting points that are sure to give you some ideas for your business. 1) Why did you start Storenvy? We looked around and didn't see any online store systems built for average people. Most focus on things like "conversion funnels", "search engine marketing" and "SKU tracking". So we decided to create something for normal people who just need a solid online store and who want to get going quickly instead of having to become experts in e-commerce. Since day one, Jon had a vision for an integrated social marketplace, bringing e-commerce into the social web era. We're still the only store platform that offers a standalone online storefront in addition to a marketplace.
26 July, 2011 /

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24 July, 2011 /
Kate Middleton is now officially what the Internet would classify as "kind of a big deal". It seems as though everyone has an opinion on her and as though every magazine wants to write about her. After the Royal Wedding, Kate skyrocketed to celebrity status. But how did she do it? Turns out, Kate is quite the social marketing rockstar. In fact, she masters five important elements to successful social marketing. Is she a certified social marketing specialist? Definitely not. Is there a lot to learn from her regardless? Absolutely.

1. Know Your Demographic

One of the most fundamental elements of social marketing is knowing your target demographic inside and out. How can you connect with a group of people you can't relate to? Always know the specifics about your demographic before you begin reaching out to your community. Kate knows this lesson all too well. When you think of royalty, do you think "young" or "fashionable"? Probably not. Kate knows the key to success is the everyman, not the wealthy upper-class. She connects with the average person for maximum results!

2. Pick a Niche

Figure out what’s special about your product. Now decide who would be most interested in that special trait. Got it? Great, you've found your niche. Connecting with a small, targeted demographic is easier than trying to connect with the entire population. Kate chose fashion as a niche. On any given day, it is likely that someone is running a story about something she wore recently. The world is particularly interested in what she is wearing and where they can find something similar for themselves. She has become a genuine fashion influencer.

21 July, 2011 /
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