Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business. But search optimization can be a difficult strategy to manage if you don’t know how to compare SEM vs. SEO. There are differences, which are important to know in order to create an effective strategy for your brand and become more visible in searches.

The main goal of search marketing is to appear higher up on search engine results pages (SERPs).

In general:

  • SEM uses PAID strategies to appear in search
  • SEO uses ORGANIC strategies to appear in search

Let’s dive in…