11 Feb Social Media Content Rights: What Is It and Why So Important
With the increasing need to integrate social media content into marketing strategies, it has become highly important for marketers to understand social media content rights more than ever thoroughly.
Like any other content, social media content also contains copyrights and protects the users’ intellectual property so that no one can use theirs unknowingly to them.
Social media content rights bring limitations to the social content to ensure no one has the right to reproduce or reuse other content for their profit creation purposes.
This post will talk deep about social media content rights, why it is essential to deal with social content legally, and how you leverage it rightfully in your marketing campaigns.
What Are Social Media Content Rights?
Social media content rights protect the content originator’s copyright for their created and published content over social media platforms.
Like any other content type, social media posts also have authorship rights of the owner for their intellectual property (mind work).
Many think that there are no such restrictions on social media content usage as it is available to the public, and anyone can reshare or modify it.
However, this is not true, and one cannot use the other’s content unknowingly to them. Otherwise, they’ll come under a lawsuit for breaking social media content laws.
Social media channels have also clearly mentioned in their Terms of Service that no one has the right to reshare or reuse the other users’ content, regardless of whether they have earned the rights or asked permission from the owner.
Thus, we can conclude that social media content rights are the copyrights of the content originator who has shared it on the social media channels, protecting their intellectual property from getting reused by other people without asking their consent.
Why Social Media Content Rights Are So Important
One of the biggest reasons that social media content rights are so crucial before using social media content of others is because people share images and videos to promote their creativity, art, and want to generate business or sometimes it is personal to them.
They share it to connect with people, if someone uses it without their permission, take the user to court.
Many artists like photographers, poets, musicians, and many others like to share their created content to show and promote their creativity with others.
To secure their work, and no one can use it to produce their content, social media content rights come into play.
As the reach of the internet and social media platforms is exponentially increasing, the content produced on these platforms.
About half of the global population is active on social media and regularly producing a plethora of content on these channels. Tracking and maintaining such enormous social media content is not a practical option to do.
Thus social media content rights are framed to maintain ownership of content. If anyone is caught infringing these laws, they are liable to pay a fine, and some strict legal actions will be taken against them.
Why Acknowledging Social Content Rights Vital For Brands?
We all are very well versed with the advantages of using social media content in marketing campaigns, especially those created by the customers.
But as it is your customers’ intellectual property and shared on the social media channels, you are bound by the content laws.
You cannot use it in promotional activities without getting any authorization from the owner.
Also, the brand has its reputation in the market and have to follow all the legal obligations. Brands and marketers need to understand social media rights.
These are some of the perks that you will ultimately achieve if brands learn and integrate social media content with legal rights.
Avoid Legal Troubles
There are always possibilities that a content owner may claim your brand for using their created content without their consent.
If the content is very personal to them, then there are higher chances that they might have a strict legal action against your brand without any notice.
Thus, as a big brand, you are supposed to take social content rights and make sure zero breaches of social content laws avoid such unwanted legal troubles.
Save Money & Time
Fighting for social content rights not just step your brand into legal; trouble, but it will also cost you tons of money and take lots of precious time that you can invest in framing strong marketing strategies.
Set An Example
Running a powerful user-generated content campaign by acquiring social content rights is one of the most effective and righteous practices.
Incorporating these rights will set the best example for other brands to run a successful UGC campaign following social content rights regulations.
Build Trust and Loyalty With Audience
Eventually, the result of acquiring social content rights is to build trust, loyalty, and a healthy relationship with your customers.
Asking consent from the users before using their content will increase healthy communication, and they trust your brand to share their content.
Encourage Social Content Rights
No doubt, social media content is a great way to boost and promote your brand.
You can do so by displaying it on your website, social walls, digital ads, magazine cover page, banner ads, and many more. But using it rightfully is where the whole game changes.
Acquiring and managing legal rights is not a big task these days; with UGC rights management tools, you can easily get rights from the content owner and rightfully integrate them into your marketing campaign.
This post was submitted by Reina Jones
Reina Jones is a freelance digital marketer, and has a keen interest in User-generated content and its related aspects. As UGC is the next market play, curating and using it in the right way is the key to success. Knowledge is important but execution defines how wisely you use the knowledge.