14 Dec How To Monetize Your Corporate Blog
Once your brand’s blog has a steady flow of traffic, it’s probably a good time to start thinking about monetizing. After all, your brand is going to be blogging anyway and monetizing is a great way to earn some extra cash in the process.
Making money with your corporate blog is far easier than with a general interest blog. Your brand’s blog attracts a more specialized, niche audience. The more concentrated and focused your audience is, the simpler it is to monetize. This is because visitors to your blog are already looking for specific products and information.
As a result, you have many more options available when it comes to making money. To help you get started, we’ve listed a few basic opportunities below.
You have the choice to advertise empty space on your blog. Pay-per-click (PPC) and cost-per-thousand (CPM) ads are the most popular and widely used monetizing options. Google AdSense specializes in PPC advertising. Based on your content, AdSense delivers relevant advertisements and pays you every time someone clicks on them.
How much money you make will vary, of course. Advertisers bid on certain keywords. So how much you earn will depend on your blog’s niche and the particular keywords you use. Obviously, keywords with high bids generate more income per click. So, when using this method, be sure to be keyword-focused while writing your blog posts.
Unlike CPC, CPM ads pay per impression. In order for you to earn money, viewers don’t need to click the ad – they just need to see it. All you need to provide is a space. The downside is that CPM ads pay very little, but they’re still a good option to use in combination with other monetization methods.
You’ll have to monitor both CPC and CPM ads quite frequently to make sure they’re properly targeted. Small tweaks help ensure they are generating the most possible clicks (and income). Make changes as you see fit.
Affiliate marketing is another common way to monetize your blog. In order for you to receive a commission, viewers actually have to do something: buy, register or fill out a survey. Needless to say, these are the highest paying advertisements.
Again, you’ll need to watch how relevant and applicable the ads are to your content. For example, if you’re promoting an eBook on your blog to earn affiliate commissions, you’ll want to ensure it’s on a topic your readers are interested in.
Products & Services
It is very simple for a brand to sell its products and services on a corporate blog. Whether it’s consulting, copywriting or home repair, businesses can market their particular services using their corporate blogs.
Businesses can offer webinars for a fee, write and promote an eBook, or even launch a new app. Brands can also post product reviews on their blog with links to purchasing information. This method is more manageable as it doesn’t involve worrying about external advertisements.
Lots of brands partner with companies that will print custom t-shirts, mugs and other promotional items. You could have your swag developed and offer it via your blog.
Sounds simple, right? It’s an option that many brands overlook. Believe it or not, your brand advocates will be interested in your merchandise.
As with most money-making strategies, diversification is the key. Try a combination of these monetizing methods so that you can maximize your corporate blog’s earning potential.
When monetizing, keep in mind that you don’t want to overcome your blog’s content or become too ad heavy. You never want to irritate or alienate your audience.
It’s important not to let monetizing become the priority or take up too much of your time. This ensures you can focus on the important stuff: developing amazing content, growing traffic and building a powerful brand.