26 Jun Your Keyword-Driven Content: Is It Creative Enough?
Creating keyword-driven content is necessary for SEO. We recommend enlisting the help of experts to spark creativity though.
It’s not always easy.
It’s not always easy to continue to create content that is creative and what marketing experts are saying to do to ensure your content is optimized, primarily creating good keyword-driven content regularly. You have a business to run, and while you are an expert in your field, the copywriting part of creating a blog post every week or so is daunting.
You are not alone, a lot of clients have been there.
The truth may be that although you are an expert in the field when you are looking at the best keywords to target, you come up with the following issues:
- How to tie in those keywords into the idea you had to write about
- How to create content around those keywords, that may fall a bit out of your realm of expertise
- How to ensure that the content you want to convey is still engaging and relatable
To solve these issues, you have to enlist the help of experts.
If you are writing about a new laser technology, that you are yourself just learning to use, it may be best to enlist the help of someone who knows that laser like the back of their hand. You can reach out to the company where you purchased the laser from, ask about marketing materials and firms that they work with to market their lasers. You can also seek help from marketing agencies directly, look for firms that work with clients in your industry. It’s always the best way to ensure that your material is already comprehended and understood…even better than you perhaps.
When creating keyword-driven content, an expert can understand that often the research may need to be done, that posts need to compete with others online and draw readers in. It’s not enough to simply be populated with the right keywords. Each reader that comes to your site has to feel compelled to stick around, at least read the full post or page, or promo, etc.
Too often, business owners are stuck creating “dry” content. While the information may be accurate, it’s simply not engaging and doesn’t get picked up, shared, or read through.
Don’t let your authority and knowledge suffer online, get your content seen, and read.
If you’re feeling frustrated by a topic you don’t feel comfortable writing about, don’t hesitate to reach out to experts — even within your own company. Their passion for the subject will fuel your desire to write the piece from a more human angle. Remember, keyword-driven content still leaves plenty of room to angle the piece in a number of interesting directions, as long as the insight you’re providing aligns with the intent of the keyword you’re targeting.
If you are struggling, reach out to us directly. We can help you find experts in your industry as well as evaluate your strategy overall to help you get more leads, more views and overall more time for you to focus on doing what you TRULY love.