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7 Social Marketing Lessons from Fight Club

Everyone has seen Fight Club, right? It’s an amazing movie in almost every sense of the word. It’s clever, it’s funny and it’s thought provoking. If you haven’t seen it yet, go watch it on Netflix and then come right back (we’ll wait). Surprisingly, there is a lot you can learn about marketing from a movie about an underground fighting club. We’re going to run through some of the biggest takeaways from this movie. So, settle in because we are Jack’s social marketing genius.

1. Develop Advocates

“Fight Club was the beginning. Now it’s moved out of the basement. It’s called Project Mayhem.”

Fans will wait in line for hours just to say they were the first to see a movie. Fans will quote the lines daily for the next two months. Advocates will still be talking about the movie almost 13 years later. Advocates will still be quoting the lines over a decade later. It starts with fans, but you need to turn them into advocates.

2. Act Fast, Fail Faster

“This is your life and it’s ending one minute at a time.”

Life is short, so it’s alright to be in a bit of a hurry. Test your theories to find out what works and what doesn’t. Iterate to make your strategies better. Change the order of the words to make the messaging perfect. Act and fail quickly if you want to truly succeed.