01 Jan Portfolio: Elliott & Elliott Barristers & Solicitors
Summary
Elliott & Elliott is a newly established law firm eager to serve Barrie and the surrounding area. Shari’s combined real estate and environmental expertise distinguishes her from more general real estate practitioners. She has a proficiency that comes from over ten years of experience, including five years as a member of the environmental group at Osler, Hoskin & Harcourt.
In launching their new firm, and learning of work Spark Boutik had done with their colleagues, Elliott & Elliott turned to us to build and shape their online presence. Working with our custom ‘Social Media for Professionals’ program, Elliott & Elliott are amidst the program’s workings and already realizing an increase in lead generation.
Engagement:
• Optimization and re-design of a static HTML site, to enhance opportunities for content marketing.
• Creation of various platforms ranging from social media to email marketing.
• Training and educating the staff of best practices, routines, and tactics to continually execute the strategies that were formulated.
Website
Spark Boutik was engaged to help optimize Elliott & Elliott’s current website, allowing for improvements in content marketing, social media, newsletter signup & distribution, and calls-to-action. Below are screenshots as we compare the BEFORE and AFTER.
#1 – Homepage
- Overall design improvements
- Site navigation optimization
- Social Media integration
- Dynamic content brought to the forefront
- Addition of Newsletter sign-up form
- Media player to showcase ‘Practice Areas’
#2 – About Us
- Dynamic content remains on internal pages
- Redesign of internal pages
#3 – Our Team
- Relevant pages combined to improve user experience
- Alignment of team members and profiles
- Elaborate Bios for principles
- Testimonials pulled with relevant pages
- Principles’ Bios appears in a ‘lightbox’ to enhance dedicated attention
- Direct contact information listed to achieve a more personal culture
#4 – Environmental Law
- Improved presentation of copy to achieve better readability
#5 – Real Estate Law
- FAQ’s moved from standard PDF download to a dynamic interface
- Optimized inquiry forms
- Testimonials pulled with relevant pages
- Industry plug-ins to enhance services offered
- FAQ cont’d – User is provided an interactive way to discover answers to popular inquiries
- Helps improve consumer confidence that the professional is knowledgable
#6 – Testimonials
- Rather than a stream of unorganized testimonials, presented in a manner where the reader is exposed to cases relevant to their needs
#7 – Articles
- Archived Articles & newsletters organized relevant to type, improving the experience to find resources
#8 – Blog Integration
- ‘Content Management System’ allows content to be updated more frequently
- Contact Marketing aids in
- Organic SEO
- Share functions to promote among Social Media
- Comments encourage discussion
- Provides a destination and information for inbound traffic
- Helps establish Professionals as a trusted expert and builds Client’s confidence
No Comments