As social media continues to grow and evolve, so does content marketing. With that growth, comes the need to adapt and develop your content strategies to best capitalize on the changing social landscape.
Within this changing structure, the digital world has rapidly adapted to become more focused on social identities and feedback. As such, online peer-to-peer validation and interaction have become the new ‘word of mouth’ surrounding your brand. Even search engines are now looking to social media engagement as a measurable validation of top sites. As your social platforms become a destination, they also become a trusted and populated avenue for customer service inquiries.