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Facebook and Twitter Design for Maximum Impact

Contributed Post: Irvin Krajisnik, Founder of IK Design. It's frustrating when I go to the Twitter or Facebook page of a great brand to find that it hasn't been customized. Their Twitter avatar is still an egg and the background remains fluffy clouds. There is no attempt to project their brand identity through their social sites. Here is the thing, it's not difficult to pretty-up your social sites so that they appeal to even the most modest fans. Setting up a Twitter, Facebook or LinkedIn page is all well and good, but imagine how much more impact you could have if you had the perfect avatar and background. After all, a picture's worth a thousand words!

Twitter Avatar and Background

If you dabble in social media, chances are you have a Twitter account. Does your Twitter profile have a custom background and a custom avatar? It should. People researching your brand expect to see tastefully branded sites.   MailChimp does an excellent job of keeping its site, Twitter account and Facebook account cleanly branded with maximum impact.