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5 Reputation Management Lessons from Kim Kardashian

It’s ok to admit that you have been keeping up with the Kardashians. Between the magazine covers, the reality TV show and their social media activity, it can be pretty hard not to. Ever since Kim brought the Kardashian name back into the spotlight, all eyes have been on the entire family. But what does all of this have to do with reputation management? Believe it or not, Kim is pretty darn good at reputation management. If you watch closely, you will see how well she manages her reputation in the dog eat dog world of Hollywood. Don’t believe me? Here are five lessons you can learn from Kim Kardashian herself.

1. Monitor Your Reputation

Monitoring your reputation is more than important. How can you possibly expect to manage your reputation when you don’t know what it is? It is important to use tools, both online and offline, to monitor sentiment and conversations about your brand. What do people really think of you? Kim is an expert at monitoring her reputation. Unlike many celebrities who are put off by the stories they read about themselves in magazines, she keeps a close eye on the media. She admits to frequently reading gossip magazines, fan forums and random tweets to get a better idea of how people see her.