An expected US $750 million loss due to the recent pushback by key advertisers is causing YouTube to introduce brand safety tools in the near future. In recent weeks, many advertisers have been revolting against improper placement of their ads on violent or offensive content...
You may have noticed something different on your Instagram this week. Once again, the app is taking strides to become your one-stop shop social media platform. Although a lot of the newer features added have mimicked Snapchat, the newest feature, Instagram galleries, is unique in the...
Due to the constantly changing nature of search engine algorithms, SEO specialists continuously feel the pressure to remain on top of the latest trends and challenges. With that reality in mind, search engine optimization (SEO) is a complicated beast to tackle yourself when building a website for your...
As Gary Vaynerchuk says, "If you're not putting out relevant content, in relevant places...
Today, while scrolling through Twitter, I came across an article discussing the dynamics of what is touted as the most popular class at Stanford University's Graduate School of Business (GSB). The part which may surprise you, is that the curriculum for this class is centred around communication...