It’s Time to Add Photo & Video to your Content Strategy

It’s Time to Add Photo & Video to your Content Strategy

Do you remember the last thing you shared online? There’s a good chance it was a photo or a video.

It has been proven that Facebook users ‘like’ photos twice as often as they do text updates. Even more, they share videos 12x more often than photos and text updates combined. Brands are quickly quite learning that visual media is one of the most effective means of storytelling and visual content is becoming a huge priority among content marketers.

Check out the following infographic produced by communications company M Booth and social analytics company SimplyMeasure exploring user engagement with photo and video.

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