Social Marketing

02 Aug Can Social Influence Result in a Free Flight?

While there is a certain amount of personal gratification in becoming influential in the social networking realm, there can be a few extra perks involved. How does a free flight sound? Virgin America is among the first brands to recognize that there is more than a little mutual benefit in rewarding those social network users who have climbed the ladder of influence. In fact, they have geared several contests towards those top users in their latest social media strategy. Announced in mid-2010, Virgin America offered a free flight to top Twitter influencers in Toronto and San Francisco, based upon their Klout ratings. While the winning users were not strictly required to tweet about their flight or the free wireless access onboard, it was still modeled as a company promotion of their new daily flight plan from LAX and SFO to Toronto. The giveaway was a herald to Virgin America's launch in Toronto, and they likened the contest to receiving a sample while shopping at the grocery store. While it may seem counterintuitive to offer such opulent rewards and require so little of entrants, it's not as strange as it sounds. In social media theory, it's less about marketing and a lot more about customer engagement. It can sound forced to require a promotional tweet from the winner, something that might have negative repercussions on the brand. On the other hand, to simply bank on their excitement in winning the contest all but guarantees more than a few mentions of the brand to their followers.
Read More

26 Jul How Storenvy Uses Social Media

Spark Boutik had the honor of chatting with the amazing folks over at Storenvy about why they started the business and how they use social media to get ahead. Below is our discussion with the lovely Janette Crawford, co-founder of Storenvy. She touched on some interesting points that are sure to give you some ideas for your business. 1) Why did you start Storenvy? We looked around and didn't see any online store systems built for average people. Most focus on things like "conversion funnels", "search engine marketing" and "SKU tracking". So we decided to create something for normal people who just need a solid online store and who want to get going quickly instead of having to become experts in e-commerce. Since day one, Jon had a vision for an integrated social marketplace, bringing e-commerce into the social web era. We're still the only store platform that offers a standalone online storefront in addition to a marketplace.
Read More

24 Jul Social Media Weekly Roundup

1. Email Marketing Six Do's and Don'ts of Email Design 2. Social Media What Dell can teach your company about social media ROI AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social 3. Blogging Maximize Social Media Traffic to Your Blog 4. Digital Marketing Top 9 Lessons Digital-Age Marketers Can Learn...

Read More