QR codes are becoming more and more popular. We see them in magazines, at the grocery store, at restaurants, at the movie theatre, on Facebook and Twitter, on posters and billboards - everywhere! If your brand has started using QR codes, this infographic is a...
While there is a certain amount of personal gratification in becoming influential in the social networking realm, there can be a few extra perks involved. How does a free flight sound? Virgin America is among the first brands to recognize that there is more than a little mutual benefit in rewarding those social network users who have climbed the ladder of influence. In fact, they have geared several contests towards those top users in their latest social media strategy.
Announced in mid-2010, Virgin America offered a free flight to top Twitter influencers in Toronto and San Francisco, based upon their Klout ratings. While the winning users were not strictly required to tweet about their flight or the free wireless access onboard, it was still modeled as a company promotion of their new daily flight plan from LAX and SFO to Toronto. The giveaway was a herald to Virgin America's launch in Toronto, and they likened the contest to receiving a sample while shopping at the grocery store.
While it may seem counterintuitive to offer such opulent rewards and require so little of entrants, it's not as strange as it sounds. In social media theory, it's less about marketing and a lot more about customer engagement. It can sound forced to require a promotional tweet from the winner, something that might have negative repercussions on the brand. On the other hand, to simply bank on their excitement in winning the contest all but guarantees more than a few mentions of the brand to their followers.
Ooof! 50 billion things seems like a lot. But considering the sheer number of internet users worldwide creating content beyond our imagination, this seems slightly more feasible. Below is Cisco's 'The Internet of Things' that demonstrates how real word objets are connected to the internet. This...
Instagram is one of the fastest growing iPhone photo sharing applications today. With over 5 million users, 95 million photos, and growing, it's a perfect application to consider when creating your tactical social marketing plan. Below are some ideas and uses you can use for your business,...
I just came across this video from Moving Brands and couldn't resist sharing it. It's two years old, but still relevant. They used a mix of media and social networking to portray our moving world. http://vimeo.com/6192068 Moving Brands/Moving World from Moving Brands on Vimeo. This video is proof...