We believe that A/B testing is one of the most powerful marketing tools out there. Test results can provide marketers with invaluable insight into customer behaviour and conversion rates. Unfortunately, A/B testing is not as common a practice as other Internet marketing strategies, like SEO and...
Information marketing is an awesome tool for spreading your message and reaching your target market. By offering relevant and helpful information products, such as e-books, webinars and other multimedia, your brand can establish itself as a knowledgeable industry leader. It’s a pretty simple concept, but under...
There is no question that the late Steve Jobs lived a rich and unique life. He revolutionized not one, but several industries, including: computing, telecommunications, music and movies. Jobs’ remarkable years illustrate some major life lessons from which we can all learn, particularly when it comes...
Madonna: a 50-something American record-breaking pop artist. You’ve definitely heard of her before, but what does she have to do with digital marketing and ideation? Well, once you move beyond all the leather, lace and puffy white wedding dresses, there is actually a lot to learn...
SlideShare boasts thousands of Social Media presentations alone, some awful, while others great. Below is a collection of the Social Media Marketing presentations we love and often refer to in our own presentations. 1. Social Media is Dead. Long Live Social Media ROI [slideshare id=7349417&doc=xplain-social-media-isdead-2011-110322135253-phpapp01] 2. The Science...